3 ways to make your data-heavy presentation more compelling

Executive Speaking
Executive Speaking

Anett Grant has 40 years of coaching top executives, leaders, and emerging leaders from 61 of the Fortune 100 companies, as well as countless midmarket and small businesses from all over the world.

Wouldn’t you love to have something absolutely thrilling to present every time you speak?

Unfortunately, not every business presentation can be a riveting TED Talk.

Most of the time, you’re presenting status reports, operational details, and other information that doesn’t exactly put people on the edge of their seats.

So, how do you make your facts, figures, and analysis more interesting?

Here are three strategies that will help you make you data-heavy presentations much more compelling.

1) Create “data images”

One of the ways you can make your data points more interesting is by turning them into images. Imagery makes numbers concrete, giving your audience a picture they can see in their mind’s eyes. If you spout off a string of numbers, many in your audience will inevitably tune out. But if you connect one of those numbers to an image, they’ll tune back in.

Think about how often you’ve heard distances described in terms of “football fields.” That’s because (in America at least), football fields are an easy way for people to picture distance/size. “Six football fields” is more powerful than “600 yards.” If you can connect your data points to images that are easy to picture, you’ll make much more of an impact on your audience.

2) Give them an “a-ha” moment

Another way you can make your data-heavy presentation more interesting is by telling your audience something they’ve never heard before — a nugget of information that makes them go “a-ha.” For example, did you know that blind people gesture from birth, just as sighted people do?

This is an opportunity to think outside the box and give your audience something unexpected. Maybe it’s something you heard from a friend who works at a competitor. Maybe it’s a piece of breaking news that you can connect to the business. Or maybe it’s just a surprising piece of trivia. Whatever it is, give your audience something extra that goes beyond the data.

3) Recognize that you’re always selling

Finally, don’t forget that even a status update is an opportunity for you to sell yourself as a leader. If you think of your presentation as just a presentation, you need to change your mindset.

Every presentation, no matter how dull you think it may be, is an opportunity for you to sell something — whether it’s a project, your team, or you personally. By changing your mindset, you’ll naturally make your presentation more dynamic and interesting — because you know it’s more than just numbers.

By incorporating these strategies into your speaking, you will increase your impact and enhance your leadership presence, no matter how unexciting your presentation may seem.

Executive Speaking
Executive Speaking

Anett Grant has 40 years of coaching top executives, leaders, and emerging leaders from 61 of the Fortune 100 companies, as well as countless midmarket and small businesses from all over the world.

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